Our Story

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We specialize in sourcing and exporting high-quality Australian boutique wines, tailoring our offerings to an Asian market eager to discover the richness of Australian vineyards. Diverging from mass imports, our distinction lies in personally curating our selection through meticulous tastings, focusing on small-batch importing. Our approach is not just business; it's a passion for bringing the best of Australian vineyards to discerning palates across Asia.

Our wine export venture, driven by Mr. Chan and his wife's shared passion, was sparked by a vision to spread the richness of Australian wines throughout Asia. 

Mr. Chan and Ivy, who deeply rooted in Malaysia's cultural and business scene, adds a unique touch to curating high-quality Australian boutique wines collections. Through Unified Standard, we seamlessly connect the essence of Australian vineyards with the palates of Malaysia and beyond, creating an exquisite blend of cultures in every sip.

Embarking on this thrilling journey, our mission at Unified Standard is to make Australian wines a household name across Asia. We aspire to elevate the profile of Australian wines and contribute to the growing appreciation of the country's winemaking heritage. Our ultimate goal is to solidify our position as a leading exporter of distinctive Australian boutique wines, shaping the future of the industry with our dedication to quality and passion for the vine.

Excellence: We consistently strive for excellence in sourcing and delivering only the most exceptional boutique wines from Australia. 

Authenticity: We deeply value and preserve the authentic character and rich heritage of each boutique winery we represent. 

Global Passion: Our global passion drives us to deliver and share the exquisite diversity of Australian wines with enthusiasts around the world. 

Integrity: We uphold the highest standards of integrity, fostering strong, trustworthy relationships with both our partnered wineries and global clients. 

Innovation: We continuously seek innovative ways to promote and present the distinct qualities of Australian boutique wines on the international stage. 

At Unified Standard, our purpose is rooted in the dedicated sourcing of the highest quality and most cost-effective wines from diverse boutique wineries across Australia. With a focused mission to preserve the distinct character and rich heritage of each wine, we aim to kindle a profound appreciation for the uniqueness encapsulated in every label.

Commencing our journey in the Malaysian market, we envision extending our impact across Asia. Over the next few years, our strategic roadmap includes expanding our reach to Singapore, Taiwan, Hong Kong, and other parts of the region, ensuring that the exceptional diversity of Australian wines is embraced and celebrated by enthusiasts far and wide.